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Headim Case Studies

STRATEGY FOR COEX CREATED AND DELIVERED ON-LINE

STRATEGY FOR COEX CREATED AND DELIVERED ON-LINE

OUR CLIENT AND HIS PROBLEM

Our client was a technology company COEX – a team of developers and analysts who have been developing software, information systems and e-shops for more than 15 years. At some stage the company began to encounter problems caused by fragmented sales and marketing activities, unclear customer profiling and a generally non-existent business strategy.

 

OUR DELIVERY

After introductory interviews with COEX representatives, our interim managers Petr Sobotka and Jiří Vácha came up with a solution that involved creating a new sales and marketing strategy using our BETTER SALES RESULTS methodology. This strategy includes targeted practices, tactics, and plans that direct sales and marketing activities to gain more customers and better sales results.

The exceptional thing about the whole cooperation with COEX was that it took place during the first wave of the pandemic, and our solution was delivered purely online.

Project activities included online meetings, workshops, branding and sharing of all documents. Thanks to the mutual commitment and work efficiently, we also saved a lot of time and we managed to create an advantage from the distance form of cooperation, which initially seemed to be an obstacle.

After this cooperation our client understood the procedures and partial steps that need to be taken in order to increase the number of customers, and thus to increase profitability and
overall company growth. It also helped him realize what set him apart from the competition.

 

REFERENCE

“Together with HEADIM, we created a new business and marketing strategy
that helped us to correctly understand our competitive advantages, types of
our customers, target markets and set up a new business process. I especially
appreciate their professional experience, clear communication and their
skills.” – František Salava, CEO at COEX

 

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